From groundbreaking news platforms to handling massive datasets; I'm a strategic designer going beyond UX and UI to shape impactful concepts and launch digital products that are both intuitive and drive value for users and businesses alike – from initial concept development to launch.
And then some.
Bemakers is empowering beverage businesses to get easier access to markets by fixing everything from shipping, customs declarations and listing your products on all sales channels you can imagine.
Starting from scratch, we've managed to shape a vast platform in close proximity with the users and a strong presence in the market. With this we have paved the way for a whole new type of business, shaking up the archaic ways of distributing alcohol.
Zetland was born out of frustration with the role of fast-paced news in society and in our daily lives. Nobody needs more information nowadays; too much information is actually bad both for our health and for democracy. Headlines become a blur, we feel surrounded by noise, the world seems unmanageable and dangerous, and we lose touch with what matters and why we should care.
I helped shape the platform from idea to launch with amazingly talented people like Tav Klitgaard, Anders Lemke and Katinka Buch. Pretty sure the only award(s) I ever won, happened here.
Building issuu.com was amazing. We flipped (haha) an embeddable flipbook-tool into a fully-fledged magazine discovery platform. We surpassed 80m unique visitors before I moved on, and they finally exited in 2024.
Design school was alright, but this was where I first learned how to achieve business goals through design.
How do you make a transactions overview for users with 100k transactions a day? That sort of stuff I was lucky to play around with, making huge amounts of financial data digestable and accessible through extensive research and co-creation with customers.
Bulk of the work here was also building a team of designers and researchers and collaborating with the 100 designers spread across Nordea.
As part of a small crackpot team in DR Nyheder consisting of journalists, editors, programmers and me, we prototyped our way through what a new mobile news experience could look like. All happened at the same time as Quartz launched their conversational news app and I was building Zetland. Amazing time to be alive.