Bemakers Case study
Moving a bottle of alcohol across a border is endlessly complex. Local laws around buying, selling, moving and registering it makes it impossible for anyone to keep sane and handle more than their home market.
Until Bemakers.
We tackled the core challenges of getting penetration in a new market, and staying compliant while doing so. The platform is one of the most complex I’ve built; it felt like we rebuilt most of the internet. We worked across inventory management, reporting, fulfilment, logistics and financial workflows, turning disconnected operations into systems people could actually navigate and trust in their daily work.
Time and resources is always scarce in this phase, I designed everything from a very strict design system, consisting only of a handful of interaction patterns. This was before Claude and all our other new friends, but the thinking was the same; template everything, so I could spend my time talking to customers while the engineers trucked ahead.
The duality between the hardcore, utilitarian, no-fuzz tool and creating a comtemporary shopping experience for the end users was quite interesting; it was like agency days, being forced to switch between totally different experiences and mental models.
It matched the duality the customers of bemakers are also dealing with; needing to do business and stay compliant, but really want to be in the lab discussing taste profiles.
That duality remained a guiding star in the decisions defining the experiences across touchpoints.
Giving small batch global reach.
Alongside building a brand new product, we were also giving birth to a brand new company. Together with Thank You Studio, we shaped a brand around the idea of a window to the world. We wanted to be in the background. We wanted to elevate. We’re the roadie, making it all happen. The brands carry themselves, we make sure they are on solid ground.
We created a visual language that reflected the company itself: operationally serious, but modern, ambitious and approachable.
Bemakers is by far the most diverse brand system I’ve designed; packaging, signage, digital, branding, decks, legal documents, barcodes, ingredients lists, and the list - actually - goes on.
Bemakers was amazing. More than 200 international beverage brands use the platform to manage operations that previously depended on fragmented tools and manual processes.
Before Bemakers, many of these companies simply didn’t have a proper operational setup for exporting and scaling internationally.
It wasn’t slightly better, there was literally nothing before. It was binary. A before and after.
That’s rare.
Bemakers Case study
Building the operational backbone for modern beverage companies.
inventory, logistics, finance, order management and e-commerce into one system built specifically for international alcohol distribution.
Moving a bottle of alcohol across a border is endlessly complex. Local laws around buying, selling, moving and registering it makes it impossible for anyone to keep sane and handle more than their home market.
Until Bemakers.
We tackled the core challenges of getting penetration in a new market, and staying compliant while doing so. The platform is one of the most complex I’ve built; it felt like we rebuilt most of the internet. We worked across inventory management, reporting, fulfilment, logistics and financial workflows, turning disconnected operations into systems people could actually navigate and trust in their daily work.
Time and resources is always scarce in this phase, I designed everything from a very strict design system, consisting only of a handful of interaction patterns. This was before Claude and all our other new friends, but the thinking was the same; template everything, so I could spend my time talking to customers while the engineers trucked ahead.
The duality between the hardcore, utilitarian, no-fuzz tool and creating a comtemporary shopping experience for the end users was quite interesting; it was like agency days, being forced to switch between totally different experiences and mental models.
It matched the duality the customers of bemakers are also dealing with; needing to do business and stay compliant, but really want to be in the lab discussing taste profiles.
That duality remained a guiding star in the decisions defining the experiences across touchpoints.
Giving small batch global reach.
Alongside building a brand new product, we were also giving birth to a brand new company. Together with Thank You Studio, we shaped a brand around the idea of a window to the world. We wanted to be in the background. We wanted to elevate. We’re the roadie, making it all happen. The brands carry themselves, we make sure they are on solid ground.
We created a visual language that reflected the company itself: operationally serious, but modern, ambitious and approachable.
Bemakers is by far the most diverse brand system I’ve designed; packaging, signage, digital, branding, decks, legal documents, barcodes, ingredients lists, and the list - actually - goes on.
Bemakers was amazing. More than 200 international beverage brands use the platform to manage operations that previously depended on fragmented tools and manual processes.
Before Bemakers, many of these companies simply didn’t have a proper operational setup for exporting and scaling internationally.
It wasn’t slightly better, there was literally nothing before. It was binary. A before and after.
That’s rare.
Bemakers Case study
Building the operational backbone for modern beverage companies.
Order management, inventory, logistics, finance and e-commerce into one system built specifically for international alcohol distribution.
Moving a bottle of alcohol across a border is endlessly complex. Local laws around buying, selling, moving and registering it makes it impossible for anyone to keep sane and handle more than their home market.
Until Bemakers.
We tackled the core challenges of getting penetration in a new market, and staying compliant while doing so. The platform is one of the most complex I’ve built; it felt like we rebuilt most of the internet. We worked across inventory management, reporting, fulfilment, logistics and financial workflows, turning disconnected operations into systems people could actually navigate and trust in their daily work.
Time and resources is always scarce in this phase, I designed everything from a very strict design system, consisting only of a handful of interaction patterns. This was before Claude and all our other new friends, but the thinking was the same; template everything, so I could spend my time talking to customers while the engineers trucked ahead.
The duality between the hardcore, utilitarian, no-fuzz tool and creating a comtemporary shopping experience for the end users was quite interesting; it was like agency days, being forced to switch between totally different experiences and mental models.
It matched the duality the customers of bemakers are also dealing with; needing to do business and stay compliant, but really want to be in the lab discussing taste profiles.
That duality remained a guiding star in the decisions defining the experiences across touchpoints.
Giving small batch global reach.
Alongside building a brand new product, we were also giving birth to a brand new company. Together with Thank You Studio, we shaped a brand around the idea of a window to the world. We wanted to be in the background. We wanted to elevate. We’re the roadie, making it all happen. The brands carry themselves, we make sure they are on solid ground.
We created a visual language that reflected the company itself: operationally serious, but modern, ambitious and approachable.
Bemakers is by far the most diverse brand system I’ve designed; packaging, signage, digital, branding, decks, legal documents, barcodes, ingredients lists, and the list - actually - goes on.
Bemakers was amazing. More than 200 international beverage brands use the platform to manage operations that previously depended on fragmented tools and manual processes.
Before Bemakers, many of these companies simply didn’t have a proper operational setup for exporting and scaling internationally.
It wasn’t slightly better, there was literally nothing before. It was binary. A before and after.
That’s rare.